The Analytic Process

Information - The absolute foundation of analysis and all related functions. Information architecture builds upon itself towards the goal of insight and action; all subsequent layers adding value throughout


Process - A collection of steps organized into a logical order that produces a measurable outcome


Organization - The logical ordering of information with the purpose of measuring inputs and outputs within a business’s system of information


Determination - Evaluation of information, processes, information organization, along with contextual business knowledge; to arrive at conclusive outcomes that either drive insight and action or lead to recursion of IPODS


Synthesis - The art of communication measured by the effectiveness and efficiency of imparting knowledge to peers, stakeholders, and key decision makers. This art takes on many forms including data visualization, slideshow decks, Business Intelligence tools, videos, discussions, etc.